With over 46 years of coaching experience ranging from Age Group to Masters, Coach Bill brings a wealth of knowledge to the SSFAC Program.

Prior to joining the SSF Staff in Aug 2022, Coach Bill coached at PEAK 2021-2022 as the Head Age Group Coach, Coach Bill coached at DACA 2017-2000 coaching JO Finalists and Champions, Coach Bill was Head Coach at Rio Mesa Swim Club in Ventura County, California from 2004-2017.  While with Rio Mesa, Bill worked with swimmers age 5-24, developing successful student-athletes at all age levels.  His athletes included JO Finalists and Champions, CIF Finalists, Sectional Qualifiers, Olympic Trials qualifier, and a CIF High School Team Championship.  Coach Bill developed student athletes who went on to swim in the NCAA at the Division I, II, and III levels, including an NCAA Division III event finalist and champion.  Prior to his time with Rio Mesa, Bill was Interim Head Coach and Age Group Coach at Pleasant Valley Swim Team (Camarillo, California) from 2003-2004, Assistant Head Coach/Head Age Group Coach/Masters Coach at Buenaventura Swim Club (Ventura, California) from 2000-2002, and Head Coach at Temecula Swim Club (Temecula, California) from 1998-2000.

Coach Bill has worked with several Masters Clubs as well, including Lynbrook Masters (San Jose, California) from 1997-1998, Pacific Athletic Club (San Carlos, California) from 1992-1996, and Los Altos Masters (Los Altos, California) from 1989-1993.  His time with Los Altos Masters was particularly successful.  As Head Coach and Program Director, Bill managed over 350 swimmers.  Los Altos Masters were crowned USMS Short Course Division II Champions in 1993 that included 10 masters world record holders.

Coach Bill is a native of the Bay Area, competing as a student-athlete with Santa Clara Swim Club and San Jose Aquatics.  A High School All-American and 4 year Varsity Letterman at Bellarmine College Preparatory, Coach Bill earned a Bachelor of Science degree in Finance, with a minor in computer science, from San Jose State University.  When not on the Pool Deck, Bill is a masters swimmer, stamp collector, chess player, and automobile and motorcycle enthusiast.

My love and passion for swimming started at a very young age. I learned to swim through the South San Francisco Parks and Rec Department. I joined SSFAC at 12 years old, and swam Varsity on the So. San Francisco High School Team, for 4 years, and served as Team Captain my Junior and Senior year.

In 2013, I started working with the aquatics staff at the South San Francisco Parks and Rec as a Swim Instructor, Head lifeguard, and currently running the evening swim lesson program. Watching swimmers get excited about learning how to swim, led to joining the coaching staff with SSFAC in 2017, as an assistant coach primarily working with the Blue group.  

I am passionate about helping swimmers develop their love for their sport and helping them feel accomplished in multiple aspects of life. I want to coach athletes to become the best swimmers that they can be, no matter their ability level, with proper stroke technique, and smart swimming, while providing a fun & safe environment to thrive in.

On my free time, I love to try all types of new food and restaurants!

Coach Michelle is a San Francisco native who began swimming at age 8 with the SF Rec & Park Manta Rays. She competed in several Far Western Championships, specializing in butterfly and backstroke, and later went on to swim and coach with Davis Aquatic Masters.

A strong advocate for water safety and swim education, Michelle launched the first Learn-to-Swim program at Hamilton Pool. At SSFAC, she’s passionate about helping kids enjoy the sport while building discipline, integrity, and a love for hard work—in and out of the pool.

Coach Alvin began his swimming journey at the age of 14 as a competitive athlete with the Rossi Manta Rays Swim Team, where he developed a deep love for the sport and the discipline it builds. After years of training and competition, Alvin transitioned into coaching and spent 3–4 years leading and mentoring swimmers on the same team that shaped his early swimming career.

His passion lies in helping each swimmer reach their fullest potential, both in and out of the water. He believes that swimming teaches valuable life lessons—resilience, focus, and confidence—and strives to make every session a positive step toward personal growth.