Michigan Lakeshore Aquatics

Competitive Swimming & Diving Programs of the Holland Aquatic Center

Michigan Lakeshore Aquatics Coaching Staff

Ian Townsend

Swimming - Head Coach

Ian Townsend joined the coaching staff in 2019 as the new Head Coach of MLA. Ian currently runs our High  Performance Groups in addition to our 10u Age Group program.    

Ian spent the previous seven years building the Mid-Michigan Aquatics program in the Lansing, MI area into a multi-  site 300+ athlete program, recognized by USA Swimming as a Bronze Medal (Top-200) program in the country. He did so while also coaching the Grand Ledge High School boys and girls teams in the Lansing area for more than a decade. During his career he has coached dozens of swimmers that have gone on to compete at all levels of  collegiate swimming.

Ian was invited to coach multiple USA Swimming Zone Select Camps, the 2018 Open Water National Select Camp,  and the 2017 National Select Camp in Colorado Springs, CO.  Athletes developed by Ian have gone on to achieve  podiums at swimming's highest club stages: Senior National, Jr National, and NCSA, and placed a swimmer on the  2018 Jr Pan Pacs Team in Siva, Fiji.  

Norm Vermeulen

Swimming - Associate Head Coach

Coach Norm joins MLA with 14 years of experience coaching all levels of swimmers and working in all aspects of club administration. He is a former Holland High swimmer and GVSU grad. 

Norm started coaching in 2011 as an MLA Assistant Coach and Holland Middle School assistant coach until 2013.

He then coached at Byron Center Aquatics as the Head Age Group Coach and Assistant Boys High School Coach from 2013-2020. He also coached Byron Center Boys Middle School from 2015-2019.


Jeremiah Morren

Swimming - Head Age Group Coach

Coach Jeremiah is a former MLA and Holland High School swimmer. He graduated from Holland High in 2013 earning an individual state title his junior year and a division 2 team title his senior year. Jeremiah also competed for MLA at the state, sectional and junior national level earning multiple podium finishes at each level.

Jeremiah then swam collegiately at Oakland University graduating in 2017. During his time at Oakland, he won three individual Horizon League titles in the 50 freestyle and was part of multiple team relay records. Jeremiah was also named to the CSCAA Scholar All-American Team in 2016 and Oakland Team Captain during the 2016-2017 season.

After graduating college, Jeremiah coached at Liquid Lightning Swim Club in Lake Orion, Michigan for 7 years as their Head Age-Group coach and Assistant Senior Coach. During his time with LL, Jeremiah worked with athletes at all levels of the sport from beginner to Junior National scorers. 

Jeremiah loves the sport of swimming and helping kids develop athletically and beyond!

Erica Slenk

Swimming - Assistant Coach

Coach Erica started coaching for MLA in 2021. She swam for Holland Christian Middle School, Holland Christian High School, MLA, and Hope College.

After graduating from college in 2020, Erica began teaching 3rd grade at Holland Christian as well as coaching for MLA. She is also the head coach for the HC Girls Varsity Swim/Dive team. She enjoys working with kids at all different levels, from age group all the way to the senior level.

Another passion for Erica is teaching kids how to swim. She teaches lessons to people of all ages. Erica loves being a part of the MLA community and watching the athletes succeed both in and out of the pool!

Mike Daley

Masters Swimming - Head Coach

Email: [email protected]

Mike is a seasoned swim coach and self-described swim nerd with extensive knowledge of teaching, adult learning, training, and motivational techniques. His coaching philosophy focuses on developing superb technique to swim fast without injury. His coaching teaching focuses on quality and a belief that training more efficiently in practice results in racing faster in competition enabling athletes to reach their fitness and competitive goals and aspirations.

He is a competitive triathlete, including a three-time Ironman finisher and certified Ironman coach. He loves open-water swimming locally in the summer and internationally.

Mike is an avid traveler domestically and internationally with his Fabulous wife, Maureen. M & M especially delight in visiting their daughters Cara and Colleen, who live in Brooklyn and Morocco. M & M also relish hosting family and friends at their home on the south shore of Lake Macatawa.

Jennifer Sierra

Masters Swimming - Coach

Jen started her swimming career before she could walk. She was enrolled in swim lessons and started swimming competitively at age 6. She participated in age-group, USAS, high school and college swimming. She started coaching and teaching swim lessons at age 14. She was known for her technique clinics and stroke improvement methods through her private lessons.

She has taught swim lessons, directed stroke clinics, and coached age-group, middle school and high school swimming for more than 15 years. After taking a break from swimming to raise a family and explore other career opportunities including teaching, quality management and entrepreneurship, Jen is back in the pool coaching the dynamic master’s program.

Jen is also a swim parent. Her daughter is a swimmer for West Ottawa High School and is a lifeguard at the Holland Aquatic Center. You can find Jen swimming with our master’s team during the early morning practices and find her on deck coaching the mid-day practices.

Shanna Brack

Masters Swimming - Coach

Shanna grew up in the small town of Freeland, Michigan whose high school did not have a competitive swim program. However, that didn’t stop her from finding ways to spend as much time as possible in the water ~ trips to the local community college pool with her father, long hours in her backyard pool, and various excursions to lakes and oceans with her family and friends.

The love of being in the water grew when her journey took her to Holland, where she joined the Master’s program at the Holland Aquatic Center and took an adult swim class. She improved her freestyle technique through that program and patient instruction and subsequently participated in open water events. She has just started her journey as a coach but is very excited and eager to help others enjoy and relax in the water as much as she does.

Shanna is a homeschooling mother to three: Barend, Juniper, and Tiller, and wife to an amazing and patient husband, Travis, of 22 years.

Jennica McCoy

Masters Swimming - Coach

Jennica is a Holland native who started her passion for the pool sitting at her mom’s feet in the press box at West Ottawa.  She started swimming competitively when she was 7 and continued through high school.  In middle school, she found a passion for water polo and played through high school and at Colorado State University. 

After college, she spent several years supporting her husband as they moved around for the military.  When he retired, they moved back to Holland where she found the masters' team.  Recently she has taken an interest in open water swimming and joining the team at local area lakes.  Jennica started coaching when she was in high school and is a USA swimming certified coach.  Jennica can be found in the water at morning masters’ practices or filling in coaching when needed. 

When she's not in the water herself, she can be found supporting her kids as they find their own swimming path.  Outside of the pool, Jennica loves spending time with her husband and her homeschooling four kids.  She can be found hiking, biking, going to the beach or doing anything outside… even yard work.