JSC Coaching Staff
Kelley Conrad, Head Coach
Email: [email protected]
Coach Kelley brings unmatched energy, a depth of experience, and a commitment to excellence to J Swim Club. Her coaching philosophy blends technical precision with a deep love for the sport—helping young athletes not only reach their potential but truly enjoy the journey.
A former Division I athlete at New Mexico State University, Kelley set six school records and earned top finishes at the Western Athletic Conference Championships. Her dedication to the sport continued post-college, where she became a U.S. Masters National Champion and qualified for the Olympic Trials at age 26.
With over 13 years of coaching experience, Kelley has been an active part of the swim community both on deck and behind the scenes. She has worked with swimmers of all levels, placing a strong emphasis on technical growth, consistency, and confidence-building. She is known for her attention to stroke detail, her ability to connect with athletes of all ages, and her commitment to fostering a positive, inclusive team culture. Under her leadership, J Swim Club has become a place where swimmers grow both in and out of the water.
Beyond the pool, Kelley spent six years as a Regional Sales Representative for JOLYN, a performance swimwear brand. She managed sales across ten southwestern states, using her background as an athlete to support competitive swimmers and teams throughout the region.
At J Swim Club, Kelley is dedicated to creating a space where athletes feel challenged, valued, and inspired to pursue their personal best—in the water and beyond.
Brian Hoffer, Elite Performance Coach
Email: [email protected]
Coach Brian Hoffer is the Elite Performance Coach for J Swim Club. Coach Hoff is a nationally respected swim coach with over 40 years of experience guiding athletes to peak performance. He is currently serving as the primary coach for the JForce Training Group. JForce is a specialized sprint focused training regimen that athletes must interview to be accepted. JForce has been in the Valley since 2020 and has helped over 25 athletes continue their career into College.
Coach Hoffer is also the Co-Founder and primary coach for the HoFForce Strength System. This is a full body training program that is implemented from the Silver training group all the way up to the elite level at JForce. This training has been implemented for athletes to succeed at the Regional, State, Far Western, Sectional, Future’s, Junior National and College.
Born and raised in Phoenix, Arizona, Brian graduated from Shadow Mountain High School and earned a degree in Psychology from Arizona State University. His coaching journey began at the high school level, but quickly accelerated when ASU offered him their first full-time assistant coaching position. Under his coaching and recruiting, both the men's and women's programs rose to national prominence, consistently ranking in the NCAA top 10.
Brian later became Head Coach at the University of Missouri, where he spent 18 years transforming the swim program into a Top 25 powerhouse. His tenure was marked by record-breaking performances, academic excellence, and a commitment to athlete development. Missouri swimmers under his guidance achieved unprecedented success, and the program became known for its integrity and competitiveness.
In 2010, Brian founded Hoffer Sports Consulting. Coach Hoffer focused on developing athletes through technique, nutrition, clinics, recruiting for high school athletes and strength out of the water. His work emphasizes holistic athlete growth—combining technical mastery, strategic training, and personal development with the philosophy of “Everything Matters”.
Brandon Walker, Age Group and Assistant Coach
Email: [email protected]
Coach Brandon is passionate about creating a vibrant, supportive environment where athletes thrive both in and out of the pool. His coaching philosophy focuses on developing the technical, physical, mental, and emotional aspects of each athlete, ensuring a well-rounded and enriching experience. Brandon is dedicated to mentoring youth, helping them overcome challenges, and guiding them toward new levels of achievement. By fostering a strong group culture built on camaraderie, respect, and patience, he aims to instill a lasting sense of pride, resilience, and excellence in every swimmer.
Brandon grew up between California and Oklahoma, where he developed a lifelong passion for swimming. As a competitive athlete in club swimming, high school, collegiate Division III, and with over a decade of coaching experience, Brandon brings both competitive insight and a deep love for the sport to his athletes.
He has coached private lessons as well as developmental clubs in multiple states. From 2019–August 2023, he served as the Head Coach of Durango Swim Club and contributed to the club’s growing success not only within the community, but also at regional and national levels. Outside of coaching, he enjoys music, gardening, antiques, art, philosophy, and anthropology, finding inspiration and balance through his diverse interests.
